Jake Smith's Portfolio

Over 15 Years of Experience Building Digital Products

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I design AI-powered products
people actually use.

Principal Product Designer — AI Strategy, Design Systems & Generative UI

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15+ Years in Product Design
5+ AI Products Shipped
143% Transaction Increase
11+ Enterprise Products

AI Strategy & UX

Leading AI product strategy from concept to ship—designing human-centered workflows for LLMs, agents, and generative features at enterprise scale.

Generative UI

Designing adaptive interfaces that respond to AI outputs in real time—prompt flows, streaming results, and context-aware layouts.

Design Systems

Scalable, accessible component libraries built for AI-native products—unifying branded applications and accelerating development.

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Image of UI elements

Road Side Assistance

Date June 2017
Designer Jake Smith

Problem

We rely on our cars and when they break down it is a stressful situation. How can an app requesting roadside assistance help users get the help they?

Key Consideration 

  • Remembering empathy for the driver during their stressful situation.

  • Providing transparent feedback to help the driver know what is going to happen and when.

  • Creating an interface that could be used while distracted since drives are often juggling multiple tasks when their car breaks down.

Background

The project started with an existing application to help drivers call for roadside assistance. However, the challenge was to integrate new features and partnerships into the application without adding unnecessary obstacles. One example was a feature that would help you request a Lyft ride after you have sent for your car to be towed so that you would not be stranded.

One of the foundational assets I created to help understand both the user and the problem was an OOUX map (Object-Oriented User Experience Map). This map helped establish the key aspects of the problem and led to us being able to understand how new features or partnerships may be integrated with the existing mobile app.

My Contributions

  • Worked closely with UX Researches to understand the users

  • Created multiple OOUX maps to understand complex application interactions

  • Assisted the UX development team to develop designs that meet the user’s needs

June 01, 2017 /Jake Smith
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