How can we make the experience of events more powerful using mobile?
- Suggest who attendees should network with based on interests, location, and title.
- Users can post questions to speakers through the app.
- Activity feed helps attendees know whats going on and what to expect next.
Our team partnered with The Growth Summit who hosts newsmakers and thought leaders who help out-learn and out-think the competition in the fields of leadership, strategy, marketing, sales, operations, and finance.
Since the partnerships, we have been creating an event app platform that lets Egen offer fully customized event apps with industry leading features such as using machine learning to suggest who you should meet at the event.
The users are business owners and executives that are attending the Growth Summit. The main use case for the app is to inform the users on the agenda and what is coming up next. However, the goal of the application was to rethink the experience of the event.
One experience our team wanted to improve was that of the Q&A session at the end of a session. In the past, there were a few people with microphones running around to people that had questions. On occasion, the person asking the question would spend a bit too much time articulating it causing the schedule delays.
The team came up with a solution that allows users to type a question using the mobile app. Users could also vote on other attendees questions pushing them up the list (similar to Reddit voting). During the Q&A the questions would be fed to the admin web application to be projected.
This solution drastically improved the efficiency and allowed the speaker to answer the most meaningful questions and more of them. Quantitative and qualitative feedback indicated a highly positive experience for attendees.