Jake Smith's Portfolio

Over 15 Years of Experience Building Digital Products

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I design AI-powered products
people actually use.

Principal Product Designer — AI Strategy, Design Systems & Generative UI

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15+ Years in Product Design
5+ AI Products Shipped
143% Transaction Increase
11+ Enterprise Products

AI Strategy & UX

Leading AI product strategy from concept to ship—designing human-centered workflows for LLMs, agents, and generative features at enterprise scale.

Generative UI

Designing adaptive interfaces that respond to AI outputs in real time—prompt flows, streaming results, and context-aware layouts.

Design Systems

Scalable, accessible component libraries built for AI-native products—unifying branded applications and accelerating development.

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Digital Catalog Application

Date April 2017
Designer Jake Smith
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Problem

The client needed a mobile application to showcase their product line up. A major motivation for the app was to cut down on printing and shipping of physical catalog.

Key Consideration 

  • Incorporate client branding.

  • Showcase products in an appealing manner.

  • Easily navigate complex information architecture.  

Background

Panache International is an integrated manufacturer and distributor of a disposable range of plastic, paper, aluminum and bamboo packaging products since 2005 in the United Arab Emirates. They needed to transform their physical product catalog into a mobile app.

Users

The users are a restaurant, catering, or other food business owner who is looking to improve their customer's experience and also cut costs. Being able to quickly view the product categories that interest them and then see the price comparisons is a critical component to the user's experience.

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April 10, 2017 /Jake Smith
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