How can business encourage their company values and build a healthy culture on top of them?
- Needed a clean easy-to-use interface.
- Kept interactions patterns similar to popular social media sites to encourage usage.
- Added a gamification component.
Kulture is a concept we developed internally at Egen. The goal was to help encourage the company values throughout an enterprise.
The users of the app are employees of any company that wants to help build a culture based on their values. From some quick user interviews, we concluded that for the product to stick it needed robust social feedback loops.
Psychology & Social Research
Creating successful social feedback loops, we researched many existing popular social platforms to dissect how and why their models worked. We keyed in on the principle of encouragement allowing users to post stories on how co-worked demonstrated values. Then other users would vote on the stories they thought demonstrated the company values.